Private Labeling aesthetic products: is it worth it?

Have you ever thought about putting your name on skincare products? This is called private labelling, and it’s becoming very popular in the beauty industry. Private labelling means taking products from another company and adding your brand name, logo, and packaging. You can sell products with your name instead of just selling other brands in your spa or clinic.

Is private labelling worth it for your aesthetic business? We’ll look at both the good and challenging parts of creating your product line so you can decide if it’s right for you.

The Business Case for Private Labelling

Let’s discuss why many spa and clinic owners are excited about private labelling.

Make More Money

You might only keep 40-50% of what customers pay when you sell other companies’ products. But with your private label products, you can often keep 70% or more of the sale price. You also get to decide how much to charge. You can price your products according to what your specific customers are willing to pay, not what another company chooses.

Build Your Brand

Clients who use products with your name on them daily at home think about your business more often. This helps them remember you and feel connected to your brand. Your products can also match the experience clients have in your spa or clinic. Everything feels like part of the same family of care, from in-office treatments to home use.

Keep Clients Coming Back

When clients love your products, they need to come back to you to buy more. This creates ongoing sales, not just one-time purchases. You can create products that work with the treatments you offer in your spa or clinic. For instance, if you provide microneedling treatments, you could have a line of after-care products specially made for treated skin.

Potential Challenges and Drawbacks

Even though making your brand of products has many good things, there are some tricky parts you should know about. Here are some problems you might run into when you create your line of products.

It Takes Money to Get Started

If you create your product line, it costs money. Most factories want you to order several things at once – often 50 to 100 of each item. This could mean you need to spend around £1,600 to £8,000 (or even more) to get a few basic products made.

You’ll also have to pay for the stickers or labels on your products, the packaging they come in, and maybe special boxes or containers. These costs can add up fast.  And don’t forget you’ll need to spend money telling people about your products. This means good pictures, some videos, and things to help explain your products to customers.

Make Sure Products Are Safe and Effective

When you put your name on a product, you tell clients, ‘I stand behind this.’ This means you need to be confident in what’s inside the bottle. It takes time to find a factory you can trust to make your products. You should check if they’re qualified, ask how they test their products and visit where they are made.

Also, there are rules you need to follow for skincare products. Countries have different rules about what you can put in them and what you can say about them. You might need a lawyer to help you ensure that your labels and what you say about your products follow these rules.

Running Your New Product Business

Don’t forget that making your product line takes up much time. Your team will need to learn all about the new things to answer questions and feel sure about suggesting them to customers. You might need new ways to track what products you have, when to order more, and how to handle selling them. This means even more things to do in your already busy day.

Key Factors for Success

If you decide to make your own brand of products, there are some things you can do to help make it a success. Here are the most important things to keep in mind when you’re starting with your brand.

Find the Right Manufacturing Partner

Pick a factory that specialises in skincare or beauty products. Ensure they’re qualified and can prove their products have been tested. They must also be easy to talk to and answer your questions quickly. A good partner will help you figure things out, not just take your order and leave you alone.

Pick the Right Products

Start with just a few products that your clients ask for most often. It’s better to have 3-5 great products than 20 mediocre ones. Choose items that complement the treatments you already offer in your spa or clinic. If you specialise in anti-ageing, focus on products that support those results at home.

Create an Attractive Brand

Your packaging should match the feel of your business. If your spa is luxurious, your products should look high-end, too. Make sure your labels are clear and easy to read. Use colours and designs that your clients will recognise as part of your brand.

Test Before You Launch Big

Start by letting a small group of regular customers try your products first. Ask them to be honest about what they think and be prepared to make changes if you need to. Think about giving out samples or small sets of products before asking clients to buy the full-size versions. This makes it less risky for them to try something new.

Is Private Labelling Right for Your Aesthetic Business?

Not every spa or clinic is ready for private labelling. Ask yourself these questions to see if it’s the right move for your business right now.

How long have you been in business?

Making your brand of products usually goes best for businesses with customers who like them. If your company hasn’t been open for a year, it’s better to focus on making your services good first.

Does Your Team Have Time?

Someone will need to manage ordering, inventory, and sales tracking. Consider whether you or your staff have the bandwidth for these extra tasks. Your team will also need time to train and practice their product recommendations with clients.

What’s Your Competition Doing?

Look at other spas and clinics in your area. If no one else has their product line, this could help you stand out. If several competitors already have private label products, think about how yours would be different or better.

You may also like to read: Why CE certification matter in aesthetic products?

Final Thoughts

Private labelling can be a great way to grow your aesthetic business, build your brand, and increase profits—but it’s not right for everyone. Take time to consider the costs, commitment, and challenges involved. Find a trustworthy manufacturer, and listen to your client’s feedback. If done well, your product line can become a valuable part of your business that clients love and trust.

FAQs

What exactly is private labelling?

It’s when you put your brand name and packaging on products made by another company.

Is private labelling expensive to start?

It can be less costly than creating your own products from scratch, but initial investment in branding and minimum orders is needed.

How much control do I have over product quality?

You’ll rely on the manufacturer’s standards, so choosing a reputable supplier is crucial for maintaining quality for your Lahore customers.

What are the biggest benefits of private labelling aesthetic products?

Faster time to market, lower initial investment in production, and the ability to focus on your brand and marketing efforts.