How to choose the best aesthetic products for your clinic?

The beauty and skincare industry is growing right now. More clients are looking for treatments that make them look and feel better. As a clinic owner, choosing the right products is important.

When you select the best products, your clients leave happy and keep coming back. They tell their friends and your business grows. The wrong products can lead to disappointed clients and wasted money.

Let’s discuss how to pick great aesthetic products for your clinic, covering your client’s wants, product choices, quality checks, and ways to grow your business.

Understand Your Client Base

Before buying new products, understand your clients. Who comes to your clinic? Are they young workers, older people worried about ageing, or a mix? Check their ages, problems, and treatments they ask for most.

The best way to learn what clients want is to ask them simply. You can: 

• Give them short surveys after appointments.
• Have friendly conversations about the treatments they want.
• Notice when they talk about specific products.

Social media can also show you what’s trending in your area. Watch what local people are talking about regarding skincare and beauty treatments.

Main Types of Aesthetic Products

Aesthetic clinics need many products to serve their clients. Here are the main product categories to consider for your practice:

• Injectable treatments: These include fillers that add volume to the face and neurotoxins that reduce wrinkles. They’re loved because they give quick results with minimal downtime for clients.
• Skincare products and systems: Professional-grade cleansers, serums, and moisturisers help maintain results between treatments. Many clients are willing to pay more for clinic-recommended products that work better than store brands.
• Devices and technology: Lasers, radiofrequency machines, and other tech can treat many skin issues. Although they’re a big investment, they can become a profitable service for your clinic.
• Body contouring solutions: Products and devices that reduce fat, tighten skin, or address cellulite are in high demand. These treatments attract clients who want non-surgical alternatives to improve body appearance.
• Post-procedure care products: Special creams and masks after treatments help skin heal faster, making the treatments more effective. Clients love this.

How to Choose the Right Products?

To select the best products for your clinic, you need to think about a few important points:

Efficacy and clinical proof

Look for products with solid research showing they actually work. Companies should be able to show you before and after photos, studies, or data proving their products get real results.

Safety profile and FDA approval status

Always check if products are FDA-approved or cleared for the intended use. Safe products protect your clients and your clinic’s reputation from harmful side effects or legal issues.

Brand reputation and manufacturer support

Choose brands that are known to be reliable and that help you with training and selling. The best companies provide education, marketing materials, and quick support when you need it.

Price point and profit margins

Consider both what the product costs you and what clients will pay for treatments. Good products allow you to make a reasonable profit while still being affordable for your target clients.

Training requirements for staff

Certain products require extensive training for your team to use them properly. Consider the time and cost of training when deciding if a product is right for your clinic.

Test Products To Avoid Problems

Before using new products with all your clients, test them on a small scale. This helps prevent problems and makes sure they work well. Here’s what to do while testing:

Sample programs and trial periods

Before you buy, get samples from your suppliers. This way, you can test it without spending a lot and see if it’s a good fit.

Documentation of results

Take pictures before and after the test treatments and write down everything that happens. Good records help you see if the product really works for your clients.

Client feedback collection

Ask clients who test the new products to give you their honest feedback. Happy clients are your best advertising, but unhappy ones can hurt your reputation.

Marketing Your New Products

When you have products that work well for your clinic, you need to market them to get people interested and buying. Here are some key ways to market your new services:

• Integration with existing service menu: Add new products smoothly into your current treatment options with clear descriptions and prices. This helps clients understand how new offerings complement services they already know and trust.
• Create Product Stories That Sell: Tell simple, engaging stories about what makes each product unique and how it helps solve specific problems. Clients connect with stories that explain the benefits in ways that relate to their concerns.
• Before/after content and testimonials: Show real results with photos and client stories (with permission). This builds trust better than ads.
• Pricing strategies and packages: To encourage first-time use, use introductory offers or bundle treatments with home products. Reasonable pricing attracts new clients, and packages increase your average sale.

Figure Out ROI

Before you invest in new products, also check the financial side. This will show you if they’ll make you a profit.

Here are the main ROI factors:

• Initial investment analysis: Calculate all upfront costs, including equipment, initial inventory, and installation fees.
• Ongoing costs: Include the cost of supplies, fixing things, replacement parts, and any extra time your staff needs.
• Revenue projections and break-even analysis: Estimate how many treatments you need to sell to cover costs and when you’ll start making a profit.
• Monitoring performance metrics: Check your monthly sales, client rebooking rates, and profit margins to see if the products are meeting your expectations.

You may also like to read: Industry trends in aesthetic injectables

Final Thoughts

To get the best beauty products for your clinic, you need to think carefully. Know what your clients like, and pick products that work and come from trusted brands. Try new products on a small scale first, and make compelling ads. Also, keep track of your money to make sure your clinic is making profits.

FAQs

How do I know what my clients really want?

Simply ask them! Use surveys and casual conversations, and pay attention to what they mention.

What should I look for when choosing a brand?

Prioritise brands with quality products, intense training, and marketing support.

What are the main categories of aesthetic products to consider?

Devices and technology, injectables, topical skincare, and post-treatment care are key categories.

Are training costs important to consider?

Yes. Some products require extensive training, which impacts both time and budget.